Stockholders and executives love to see new tactics followed by bottom-line improvements. But when that happens, is it always a direct cause-and-effect? Would the same improvements happen, in a dynamic and improving marketplace, had you taken no action at all? The ROI of strategic changes in a dynamic market may not accurately reflect the return reaped as a result of the strategy, if it neglects to take into account the changing market.
As the economic footing is getting a bit more stable, many companies are finding available funds to invest in their internal processes and find ways to improve performance. This is in contrast to the recent past, when companies were forced to scrimp on investing in their people and processes, and focus on cost-cutting efforts, even if that introduced some inefficiency. Read More