Information Technology | Customer Relationship Management Strategy

Technology Management: Leveraging technology to realize process efficiencies and increase workforce productivity.

Do you have a Customer Relationship Management (CRM) strategy? In the face of intensifying competition and increasing customer demands, it is now more important than ever to manage external, customer-facing business processes. Developing a comprehensive enterprise-wide CRM strategy is the first step towards crafting a value-driven solution and enabling the success of your sales & marketing function.

SITUATION
  • The client was a young start-up in the travel industry and was focused on implementing a new customer relationship strategy
  • Existing processes were incapable of supporting continued growth or long-term customer satisfaction
  • The client was looking to develop tools to enhance the overall customer experience, support business operations and optimize sales activities
  • RAS & Associates was engaged to identify and implement improvements to yield a scalable foundation and support expert performance management
APPROACH
  • Led working sessions to map existing processes, uncovered issues and assessed scalability
  • Identified gaps in supporting tools and technologies across the organization
  • Facilitated structured and systematic requirements gathering sessions, proceeding through each process step while encouraging innovative thinking
  • Researched and evaluated prospective technology solutions, and prepared the business for successful adoption of the new CRM tool through the development and training of business processes
BENEFIT
  • Prepared the business for a successful roll out of a new state-of-the-art CRM tool focused on creating a more personalized and interactive customer relationship strategy and more targeted sales and marketing
  • Improved integration of existing systems to minimize manual processes and reduce time spent on administrative tasks
  • Developed a technology solution to allow Operations an enhanced scheduling functionality and full visibility of issues and ongoing work

For More Information, please contact:   Steve Foster   |   720 341-5535   |   Email

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